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We lead by example

Ariel Rider Ebikes has always been a passion project of me and my brother.

2014 was a year of both triumphs and tribulations for us here at Ariel Rider Ebikes, especially for me and my brother. You see, we have been in the electric bike industry for over 22 years and during this time our team has developed a combined experience in the industry. So last year, when we launched our flagship brand Ariel Rider Ebikes, things went from 0 to AWESOME pretty quick. We got a lot of media coverage and tons of amazing, positive reviews from all around the world in Japanese, Portuguese, German, any language that you could imagine. It was a daily joy to me to turn on my laptop in the mornings and check my Google alerts to see where in the world we got media coverage the night before. In a short few months, we’ve reached a distribution in 26 countries!

Then, a personal disaster happened. In May, 2014, my brother and I were just getting started too early in the morning at the office when my phone rang. It was a call from back home, saying our dad has passed away… Now I know that everyone values their family, however, our dad was and still is truly our role model. He was the one who said: “my only goal in life was to show you guys how small the world actually is”. He was the reason why we have lived in and visited many countries, got stunning educations as engineers, and had our own startup while living abroad and constantly traveling around the world for our business. His contribution will never be forgotten nor will be underestimated both professionally and emotionally. I vividly remember that day, we were packing the orders for Singapore in tears just before we left our factory in order to head to the airport to attend my dad's funeral. Our hands were shaking so much so that we had to repack some of the boxes.

A vision of making the most of ebikes

With one goal in mind; making our dad proud, we opted for the long route. We stopped all our operations, changed our factory location to be able to keep a closer eye to our suppliers, and changed many of our suppliers. We hired a great team of engineers and started from scratch. We changed our approach to design. Instead of aesthetics as a starting point, we prioritized a list of daily commuter needs. We made another list of what hasn’t been done but at the same time what is so obvious that every commuter needs to have it on their bikes.

Since 2016, 17 months after our dad passed away, we have been proudly presenting our new line of ebikes. Each model has its unique character, as each model has a different creator.

C-Class: Ultimate solution for the daily commute

I, for once, am a huge fan of C-Class, because I’ve designed it. It embodies everything that you’ll need during your daily commute; a coffee holder to begin with (any other caffeine addicts out there?), a bamboo front rack which took me 3 months to source it from the right bamboo forest (a sustainable one), enormous rear-rack loading capacity (135 kg), a second seat accessory to stop that awkward conversation with your significant other “oh, you take a taxi, I’ll bike back home” -seriously, this happened far more times that I’d like to admit-, and a child seat accessory. As you’ll see, everything is created on one piece of the frame, a wave-shaped one, a sine-wave… That’s the spirit of the C-Class. No matter how many ups and downs you have during your day, C-Class is there to assist you. Oh, and before you ask; C stands for City.

N-Class: Established and durable

My brother, Berk, is a fan of the N-Class. It’s the continuation of our previous vintage model which we have been tweaking for the last 4 years. But this time, he did an amazing job with tweaking it, so much so that it’s a completely new bike with lots of engineering on it -I secretly wish I thought of some of these innovations on this ebike. First of all, it’s pure muscle. When you look at it from the top, the curves of the side covers give you that muscle feeling, and then that feeling grows as you start pedaling and feeling the enormous torque of the motor. Second, it’s extremely robust, thanks to the innovative approach to fixing everything inside. I think, one of the best parts of this ebike is the interchangeable side covers. They are made from extremely high-quality plastic, so they don’t break easily (trust me, I already had a few small accidents with them), and you can change them according to the color you want with just a few easy screws! It still has that very laid back beach cruiser character, while it’s reminiscent of the old cafe racers. Since we’ve spent the most time on this one as it’s our flagship model, we wanted to make everything perfect! After all, it carries our dad’s initial, that’s what N stands for. Because it’s a model that we know he would be extremely proud of.

W-Class: Convenient and great looking

And, there’s our popular kid; W-Class, a creation of our team who loves the beach cruisers and can’t get enough of them. However, when we were making that list I mentioned earlier, one thing they were all complaining about was the pricing side of electric cruiser bikes! So we let them get their creative juices flowing in order to create something affordable, convenient and great looking. With a hydro-formed top tube, we’ve managed to get the great characteristics of a beach cruiser – albeit a little costly I must add. By the way, W stands for West Coast. As we know all our fans back in the West Coast love this model, it’s a tribute to them.

Our team of engineers worked hard on those obvious solutions which were not available in the market. For example, take a real rear stop light, which is something that every ebike should have, but you simply don’t have around. The ones are only rear lights or even worse, just reflectors. Most of the fatal bike collisions are rear-end collisions! Cars or other vehicles simply cannot see if you’re slowing down or not. With some ingenious cable housing inside the rear mudguards, we were able to hide the cables and put rear stop lights to our ebikes.

Another change was to increase the torque of the motors, create a simply mind blowing torque sensor system which literally listens to your riding habits and acts accordingly on the spot, cell balancing chargers, incredible BMS (battery management system coding) and so on.

M-Class: Power at the most affordable

And finally, there’s our new baby, M-Class. M stands for both minimum and maximum. "Minimum" comes from being such a compact electric bike. If you are living in a tiny apartment in a big city, this is the perfect bike for you as it doesn’t take up too much space and it’s super easy to carry around. Another "minimum" aspect of it is its cost, which is half of what similar ebikes cost in the market. That is our team’s dedication to providing the best of what we can at very affordable prices. "Maximum" comes from both having a jaw-dropping 90 Nm mid-drive motor and a front and rear rack. With M-Class, you can simply carry anything, even your kid. We’ve especially tested it in San Francisco with > 210 lbs guys. Trust us, the motor can still carry them uphill! It also comes fully loaded with everything, hydraulic disc brakes, mid drive motor, great battery, LED head and tail lights, inner hub gears and all.  

Long story short, we are very proud to introduce you to the all new Ariel Rider Ebikes. We take pride in what we do and hope all of you find something that you love from our new line.

I wanted to share that it’s not only a product that you’re seeing here. It’s a tribute to a great man, it’s the hard work of a great talented team, it’s the vision of two brothers to cherish ebikes as convenient, sustainable yet stylish modes of daily transportation!

Arda & Berk Onal

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